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Artisan Roasting

coffee roasterWe have a proprietary roasting system that combines age-old artistry with modern technology to roast each coffee to perfection, each and every time. Our roast profiles call for numerous adjustments to temperature and air flow over the elapsed time of each roast. And it varies by type of bean, time of year, temperature, and weather. We don’t just push a button and hope for the best.

The Roasts:

Regular (Full-City): Our standard roast. Develops the beans to their fullest flavor point. Full-bodied, slightly sweet, well-rounded.

Espresso Roast: Developed specifically to create the perfect espresso crema, but great for other brewing methods as well. This roast is carefully roasted past our Full City Roast until the beans are dark brown and well-oiled. Releases the full flavor of the coffee, with a hint of smokiness.

French Roast: One of our most popular, the “West Coast Roast”. Roasted past the pop and sizzle, until the beans are very dark brown and very oily. Intense coffee and smoky flavors.

Freshness Locked-in
One of the most important steps in controlling coffee quality is packaging the coffee quickly after roasting so that it doesn't go stale with exposure to oxygen.

We seal our roasted coffee away from the harmful effects of the air within minutes of roasting while the coffee is still warm, whereas most coffee roasters let their coffee "gas-off" over a period of hours (or sometimes days) before packaging it. We usually have less than 1% oxygen in our packages, with the natural gassing-off process occurring through the one-way valve packaging that lets gases out, but locks freshness in.

 


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Testimonials
We're real coffee lovers!
All our travels include sampling coffee from that region. We've enjoyed coffees from Costa Rica, Honduras, Ethiopia, Brazil, Germany, Haiti and Africa as well as all over the US. Then we visited my brother in TX and when we were served your Taste of San Antonio, we were hooked!! That's the only coffee in our home now and we've introduced many others to it. Thanks H.E.B. for providing us the best coffee ever! We love ordering from your web site so we don't have to rely on others to send it to us.
Don & Carolyn

Wow, I have been hooked on your "Taste of Texas" coffee for awhile now.
I recently married a "plain coffee" kinda guy, who now won't drink anything but my "Houston - Taste of Texas" coffee. In fact he takes it to work!
We live about 90 miles from the nearest HEB store, so it's a given that we are gonna stock up when we can!
Lisa

HEB is the best coffee! Never much enjoyed coffee due to the bitterness, but HEB is different. First tried it when my now fiance moved from TX to KY and MADE me try it, from then I was hooked! Now when I give it to neighbors and friends they get hooked. There is no comparison. My fiance is in Iraq right now and I order it for him and his guys stationed there. They have ordered from Germany and many other places, but since HEB they haven't let up on me to get them more coffee! Thanks HEB
Tammy Winchester, KY

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Copyright © 2009-2010 H-E-B Cafe Ole Coffee Shop
1731 Aviation Blvd., Lincoln CA 95648
To contact Customer Service, call 1-800-829-1300,
fax: 916-543-0493, or email us at heb_service@rogersfamilyco.com